All About You
9/2023 - 12/2023
Brand Issue
As a small handmade product store in Da Nang, All About You is not yet widely known. Therefore, we, the 5AM group, decided to propose a campaign to promote brand awareness.
Target Audience
The target audience for this campaign is young adults aged 15-30 who live in Da Nang city. They are interested in handmade products, particularly knitted items, and are willing to pay mid-range prices.
Campaign Objective
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Increase brand awareness.
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Enhance the perception of All About You as a purveyor of handmade goods.
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Drive sales and attract new customers.
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Boost engagement on the All About You Fanpage by gaining 1,000 new likes and 1,000 new followers.
Insight
Customers are always eager to capture the warm and intimate spirit of Christmas through thoughtful gifts that express affection and care for the recipient. These gifts serve as a catalyst for shared experiences and connection, fostering precious moments with loved ones.
Jingle Bells, jingle all the way
Strategic Approach
To boost sales and brand awareness for our Christmas product line, we will leverage a comprehensive integrated marketing communications strategy across various channels. This includes advertising, promotions, PR, direct marketing, social media marketing, and email marketing.