GUM Tailor

9/2023 - 12/2023

Brand Issue

GUM Tailor, a renowned fashion design boutique in Da Nang, has garnered significant attention and support from a vibrant clientele of young individuals. Recognizing the upcoming Lunar New Year, a period marked by heightened shopping aspirations, the PHOEBE team proposes a strategic promotional campaign to incentivize female customer engagement and boost sales.

Target Audience

Core Supporters: This group encompasses existing and potential customers of the business.
Social Media Public: This group comprises online communities and groups with a keen interest in fashion trends, design, and personal style.

Campaign Objective

Expected Sales: VND 30,000,000 - VND 40,000,000 per week
New Customer Acquisition: > 90 new customers
Product Sales: 70 - 100 products per week
Campaign Reach: > 20,000 customers per month

Insight

As women, regardless of our circumstances, we must cultivate self-belief, learn to embrace our bodies and imperfections, and establish a foundation of unwavering confidence. When women radiate self-assurance, they exude an irresistible charm and spread love and positivity to those around them.

Cùng GUM,
tô sắc Tết

Strategic Approach

We propose a 3-phase plan representing 3 different promotion formats:

Phase 1: "GUM ăn diện": Overall discount on the bill
Phase 2: "GUM lì xì": Give red envelopes to customers who purchase directly and online at GUM Tailor.
Phase 3: "GUM gieo quẻ": Draw a fortune-telling lottery to receive a lucky message