GUM Tailor

9/2023 - 12/2023

Brand Issue

GUM Tailor, a fashion boutique specializing in designer apparel in Da Nang, has garnered significant attention and support from young fashion enthusiasts. Despite a previous PR campaign, the boutique has yet to achieve its full potential. Recognizing this, our team, PHOEBE, has devised a fresh and innovative PR strategy as part of our "PR" course, drawing insights from the strengths and weaknesses of the previous campaign.

Target Audience

Core Supporters: This group encompasses existing and potential customers of the business.
Social Media Public: This group comprises online communities and groups with a keen interest in fashion trends, design, and personal style.

Campaign Objective

To achieve a 40% increase in brand awareness among GUM Tailor's target audience and establish meaningful relationships with new customer segments.

Cùng GUMI,
vẽ đời
thật tươi

Insight

As women, regardless of our circumstances, we must cultivate self-belief, learn to embrace our bodies and imperfections, and establish a foundation of unwavering confidence. When women radiate self-assurance, they exude an irresistible charm and spread love and positivity to those around them.

Strategic Approach

1. Talkshow: "Does Fashion Really Define Who You Are?"

GUM Tailor presents an insightful talkshow titled "Does Fashion Really Define Who You Are?" aimed at empowering women with self-love and confidence. Through engaging discussions and expert insights, the talkshow will explore the connection between fashion and self-expression, guiding participants towards embracing their unique identities and enhancing their inner confidence.

2. Participating in the Annual "Hôm nay" Market and Supporting the "bé GUMI" Fund

GUM Tailor is proud to announce its participation in the annual "Hôm nay" Market, a community event where we will showcase our designs and donate 100% of our proceeds to the "bé GUMI" Fund, supporting breast cancer patients in Vietnam. This initiative aligns with our values of empowering women and making a positive impact.