Radisson Hotel Danang
1/2023 - 5/2023
Brand Issue
Despite being a major international brand, Radisson Hotel Danang still lacks strong brand recognition among tourists, including domestic travelers in Da Nang. This has resulted in Radisson's inability to effectively reach its target customers and establish a prominent presence in Da Nang's hospitality industry.
Target Audience
Accessible Luxury Segment
Hygge sunburst
Recharge your soul
Campaign Objective
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Increase customer awareness brand by 30%.
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Attract 20% more new customers to utilize one of the services offered by Radisson Hotel Danang.
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Encourage a 15% increase in repeat customers who have previously utilized services to continue using the hotel's offerings.
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Increase the number of customers who engage in additional ancillary services during their stay by 10%.
Insight
As an easygoing individual, I seek a vacation that is effortless, relaxing, and strikes a perfect balance between work and leisure. I envision an accommodation that fosters harmonious and tranquil experiences.
Strategic Approach
Drawing inspiration from Scandinavian culture and a deep understanding of the elements that contribute to a balanced vacation experience for our guests, we aspire to provide a sense of tranquility and simplicity. To effectively convey this message, we will utilize a comprehensive integrated marketing communications approach across all channels, including advertising, promotions, PR, direct marketing, social media marketing, and email marketing.